Google AdWords and Your Home Based Business Advertising

Google AdWords and Your Home Based Business Advertising

One reason many people like a home based business is because it allows them to operate on a small 

budget, and Google AdWords now offers a way to place contextualized online ads within that budget.

Google AdWords is the most popular way on the internet to run contextual ads. These are the 

advertisements on the right side of the search results page. There are a number of reasons for the 

popularity of the program, the first of which is the fact that there is no minimum buy with Google 

AdWords. Before programs like this existed, it would cost a home based business owner thousands of 

dollars to buy a targeted advertisement or even a keyword buy. Now you can run or test an 

advertising campaign for under $10 per day. And, if done correctly, can reap an excellent return on 

your investment.

A great aspect of Google AdWords is that it is simple and fast to set up. It is an easy process as you log 

in, pick your keywords, put in a headline and a short body copy, then add a destination link. At the 

end, you put in your keywords and phrases, that when searched, your ad will appear. Google 

AdWords even has tools to pick out different keywords and phrases so that you know how often those 

keywords are searched. This tool can also help you develop a good search engine optimization 

strategy.

Besides being simple, the results are almost immediate. While it will probably take you less than 15

 minutes to set up, it takes approximately 20 minutes for your ad to appear on Google AdWords.

Another great alternative with Google AdWords is to use a pay per click method, where you do not

 have to pay unless someone actually clicks on your ad. Google even offers protection from an 

overzealous individual clicking over

and over on your advertisement. There are daily maximums and built in protections.

You can also bid for placement with Google AdWords. If you have a popular keyword, the bid per click 

may be fairly costly, but with more obscure keywords, the rate is lower. If you set a maximum cost 

per day, this will help you remain within your advertising budget.

Having a tough month? Google AdWords also allows you to stop or pause your campaign at any time. 

So whether you are in a budget crunch, or your ads are bringing in more business than you can 

handle, then the program allows you to stop for a period of time.

Read the rest of the article here: Google AdWords and Your Home Based Business 

Advertising.

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Copyright © Charles Fuchs is an established online marketer who specializes in helping people start 

their very own Home Based Business. He has also created dozens of articles such as MLM Leads and 

Make Money Online.

I grant permission to publish this article, electronically or in print, as long as the bylines are 

included, with a live link, and the article is not changed in any way.About the Author

Copyright © Charles Fuchs is an established online marketer who specializes in helping people start 

their very own Home Based Business. He has also created dozens of articles such as MLM Leads and 

Make Money Online.